Mum Beer and Belgian Mums reinforce each other’s image

03/03/2020

Are you wondering how Belgian Mums taste? Try our Mum beer and discover the fullbodied taste of this amber coloured beer.

Mum Beer is the very first beer to be based on a delicate extract, refined from the dried petals of the Belgian Mums plant, to which it owes its unique flavour. The complex, pronounced aroma and its unique taste make this beer the perfect treat for the connoisseurs. A great way to enjoy the most precious moments. They all agree on this at Gediflora: “The Mum beer is
part of the broader crossmarketing strategy. A few years ago, the beer was developed on the occasion of the IPM trade fair held in January, but we soon realised the potential of this beer. With the Mum beer we want to make the ball-shaped chrysanthemums stand out in a new and original way, free of existing connotations and prejudices. Our beer is an excellent opportunity to talk about ball-shaped chrysanthemums. It provides a topic of conversation, an opportunity to find a different approach and it offers better promotional opportunities than for example, ‘3 for the price of 2’.
The two products complement each other. We want to boost the image, and also the value of our Belgian Mums. In that case, you shouldn’t give them
away for free. No, you’d better add a beer. It tastes great too.”